Ares Line, specialized in the production of seating for office and community, establishes itself as a reference player in both sectors.
During the last years, the Company has strengthened its position through an important strategy that involves distribution and production differentiation. The distribution system has found a new logic in the internationalization process of the Company, thanks to the creation of production and distribution units in geographical areas of particular interest, an example of which is Ares Line LatinoAmerica, constituted to best satisfy the demands of the Southamerican market. In 1996, the Company made the strategic decision to distinguish its products through the development of a complete and well-constructed line of collectivity chairs. This sector required new skills and resources, a challenge in which Ares Line managed to successfully express its maximum potential. The internationalization of the brand and the multiproduct offer turn Ares Line into a reality fully integrated, that occupies a fully-fledged position both in the office seating sector and in the community one.

DESIGNERS

A natural vocation

An undoubted vocation to design has led Ares Line to make use of the collaboration of famous designers: from Giacobone + Roj - Progetto CMR
to Giovanni Baccolini - who designs most of the products - until the prestigious collaboration with Pininfarina who designed the innovative Xten?.

A product that combines the utmost aesthetics with the utmost functionality
required the name of a designer that was not "contaminated" by what had been previously produced in the office seating sector.
Thus, the choice of Pininfarina who, exactly as Ares Line with its products, represents the Italian technological design in the world

DESIGN PININFARINA
The most advanced ergonomic knowledge, the clever use of valuable materials and the creative talent of a unique designer are the basic ingredients of this incomparable chair, destined to become a landmark for future projects.